Introduction
Finding a shirt that fits perfectly can feel like an endless search—especially for those who value elegant style, comfort, and craftsmanship. Enter Proper Cloth, a modern menswear brand that combines traditional tailoring with the convenience of the digital age. Known for its bespoke shirts and custom-made pieces, Proper Cloth has revolutionized the fashion industry with its easy online fitting process and high-quality fabrics.
From the boardroom to the dinner party, Proper Cloth enables customers to create garments that feel tailored—because they are.
Brand Mission
Proper Cloth was founded with one clear goal: to make high-quality, tailored menswear more accessible, modern, and seamless than ever before. The brand uses technology to take the guesswork out of sizing and fit, enabling everyone to create well-fitting, stylish pieces without visiting a tailor.
The mission is based on high-quality craftsmanship, digital innovation, and sustainability. Proper Cloth is committed to producing long-lasting clothing with integrity – focusing on ethically sourced fabrics, slow-fashion values, and a customer-centric experience from start to finish.
Product Overview
At the heart of Proper Cloth are its tailored shirts. Customers can choose from hundreds of premium fabrics (including Italian cotton, linen, and performance blends) and customize every detail – from collar and cuff shape to fit and pocket placement. The “Smart Sizes” algorithm helps users find the perfect fit with just a few measurements or existing shirt information.
For more relaxed days, Proper Cloth also offers tailored casual shirts. These include flannel, chambray, and short-sleeve button-down shirts. Like the shirts, these can be customized to your size and style.
Proper Cloth’s bespoke suit collection includes elegant wool, linen, and cotton fabrics in modern or classic cuts. Customers can customize everything—including lapel width, jacket length, pleats, and lining. These pieces are ideal for business professionals or special occasions.
Highlights
The advanced Smart Sizes algorithm ensures a near-perfect fit
Extensive customization options for shirts, suits, and casual wear
Large selection of fabrics from renowned mills
A blend of modern design and traditional tailoring
Ethically manufactured with a focus on quality and durability
Online fitting and in-show fitting (in New York)
No middlemen: Direct sales with affordable prices
Free remakes or alterations if your first shirt doesn’t fit perfectly
Pros
Customizable to your measurements and preferences
High-quality fabrics, including Egyptian cotton, merino wool, and more
Impressive balance of luxurious quality and fair pricing
Easy digital fitting process
Ideal for professional and casual wear
Consistent workmanship and detailed seams
Fast shipping for custom pieces
Excellent customer service and new-to-size guidelines
Cons
Custom pieces take longer to complete than ready-to-wear
High-quality fabrics and Cuts can be expensive for some budgets.
One showroom only (New York City)
Adjustments may be necessary after the initial order.
The selection of styles can be overwhelming for first-time customers.
Customer Reviews
Proper Cloth receives consistently positive reviews from both fashion-conscious shoppers and professionals. Many customers rave about the fit and feel of their first custom-made shirt and report that it’s hard to go back to an off-the-rack shirt after wearing Proper Cloth for the first time.
Reviewers also appreciate the intuitive website, the wide selection of fabrics, and the garments’ high wear and wash resistance. The Smart Sizes algorithm is often praised for its accuracy, as many achieve a perfect fit on the first try.
Some customers report minor adjustments, especially on their first order, but are satisfied with the hassle-free alterations. The experience is often described as “luxury tailoring without the stress.”
FAQs
Q: How do I find my Proper Cloth size?
A: You can use the Smart Sizes algorithm, which recommends the fit based on height, weight, and body type—or enter your own measurements of a well-fitting shirt or your own body.
Q: Are returns or alterations free?
A: Yes, Proper Cloth offers free alterations or alterations if your first shirt doesn’t fit perfectly.
Q: How long does it take to process custom orders?
A: Most custom-made items ship within 1-2 weeks, but some may take longer depending on fabric availability or complexity.
Q: Can I shop in person?
A: Yes, Proper Cloth operates a showroom in New York City for fittings and fabric consultations.
Q: Are gift certificates available?
A: Yes, digital gift certificates are available—a great gift for those who love personalized clothing.
Q: Is the clothing machine washable?
A: Many shirts are machine washable, but care instructions vary depending on the fabric. Proper Cloth includes care instructions with each product.
Final Verdict
Proper Cloth is redefining the future of menswear by combining the sophistication of bespoke tailoring with the convenience of e-commerce. With exceptional attention to detail, fit, and fabric quality, this brand is a true game-changer for those tired of off-the-rack compromises.
Whether you’re putting together your work wardrobe or elevating your casual style, Proper Cloth offers a refined experience from the first click to the last stitch. The price reflects the premium quality, but the lasting value and perfect fit make the investment absolutely worthwhile.
For modern men who value individuality, comfort, and craftsmanship, Proper Cloth offers a truly tailored lifestyle.