Introduction
Over the past decade, few skincare brands have revolutionized the beauty industry as profoundly as The Ordinary. Known for its scientifically sound formulas and extremely affordable prices, The Ordinary is a household name among skincare enthusiasts and professionals alike. Available worldwide, including in the UK, the brand has earned a reputation for avoiding unnecessary marketing jargon and focusing on effective ingredients that truly deliver results.
- Introduction
- Brand Mission
- Hyaluronic Acid 2% + B5
- Niacinamide 10% + Zinc 1%
- AHA 30% + BHA 2% Peeling Solution
- Highlights
- Pros and Cons
- Pros
- Cons
- Customer Reviews
- Positive Feedback
- Constructive Feedback
- FAQs
- Is The Ordinary UK affordable?
- Are The Ordinary products suitable for sensitive skin?
- Can beginners use The Ordinary?
- Are the products cruelty-free?
- Does The Ordinary offer complete skincare routines?
- Final Verdict
Unlike traditional skincare companies, which often rely on luxurious packaging and inflated prices, The Ordinary prioritizes transparency and simplicity. Each product is named after its key active ingredient—such as hyaluronic acid, niacinamide, or retinol. This makes it easier for customers to understand what they are buying and how it will benefit their skin.
For UK consumers, The Ordinary has become the brand of choice for creating personalized routines without spending too much money. From moisturizers to anti-aging and blemish control, the range offers something for everyone, regardless of age, skin type, or budget.
Brand Mission
The Ordinary’s mission is clear: to democratize skincare by making clinical-grade formulations accessible and affordable for everyone. Founded under DECIEM, a Canadian umbrella company that calls itself “The Abnormal Beauty Company,” The Ordinary challenges the notion that effective skincare has to be complicated or expensive.
Through transparency, the brand educates consumers about active ingredients and their functions, empowering them to make informed choices. Its mission also embraces inclusivity—products are tailored to different skin types, tones, and concerns. The Ordinary’s philosophy is fundamentally based on clarity, honesty, and affordability, making professional skincare accessible to everyone.
One of the brand’s most iconic products, this serum provides intense hydration by moisturizing the skin. The lightweight formula contains multi-molecular-weight hyaluronic acid for layered hydration, while vitamin B5 improves surface moisture. It’s popular with all skin types, especially dry or dull skin.
A bestseller in the UK, this serum is specifically formulated for blemishes, enlarged pores, and uneven skin tone. Niacinamide (vitamin B3) regulates sebum production and brightens the skin, while zinc supports healing and soothes irritation. Particularly popular with those with oily or acne-prone skin, it’s known for visible improvements in clarity and texture.
Instantly recognizable by its deep red color, this peeling mask is one of the brand’s most popular products. The combination of alpha hydroxy acids (glycolic, lactic, tartaric, and citric acids) with salicylic acid allows for a professional-quality peel at home. Used once or twice a week, it improves texture, unclogs pores, and promotes a more radiant complexion. However, it is best suited for experienced skincare users.
Highlights
Affordable, science-backed skincare brand widely available in the UK.
Transparent approach with ingredient-focused names and no marketing gimmicks.
Extensive product range for moisturizing, anti-aging, acne, pigmentation, and more.
Active ingredients like retinol in various strengths allow for use by both beginners and advanced users.
Bestsellers include niacinamide, hyaluronic acid, and the AHA/BHA peel.
A comprehensive information platform for customers.
Pros and Cons
Pros
Affordable, clinical-quality skincare; wide product selection for all skin concerns; transparent formulations without unnecessary fillers; effective, science-backed active ingredients; simple, minimalist packaging; suitable for both beginners and advanced users.
Cons
Products can be confusing for those unfamiliar with skincare ingredients; no luxurious textures or scents. Some powerful ingredients (like the AHA/BHA peel) can irritate sensitive skin; research is required for an effective routine.
Customer Reviews
Positive Feedback
The Ordinary enjoys strong customer loyalty in the UK, particularly due to its affordability and effectiveness. Customers frequently praise the Niacinamide 10% + Zinc 1% product for its ability to control oil and reduce breakouts, calling it a “holy grail” for acne-prone skin. The Hyaluronic Acid Serum also receives rave reviews. Many report it has transformed their dry, flaky skin into a plump and hydrated complexion.
Another common highlight is the AHA 30% + BHA 2% peel solution. Although it’s powerful, customers rave about how smooth and radiant their skin looks after use. Many also appreciate that the brand offers different retinol strengths, allowing for gradual increases in tolerance.
Constructive Feedback
On the other hand, some customers find The Ordinary’s product range overwhelming. With the wide range of different active ingredients, beginners often don’t know which products to use and how to apply them. Some users report irritation or breakouts from using strong acids or retinoids without proper instructions. Others find that the minimalist packaging, while functional, lacks the luxurious appeal of high-end skincare brands.
FAQs
Is The Ordinary UK affordable?
Yes, affordability is one of the brand’s hallmarks. Most products cost significantly less than luxury alternatives with similar ingredients.
Are The Ordinary products suitable for sensitive skin?
Many are, such as the hyaluronic acid or squalane cleanser. However, some powerful active ingredients (like glycolic acid or retinol) can be too harsh for beginners without careful introduction.
Can beginners use The Ordinary?
Yes, but beginners should start with simple products like hyaluronic acid or niacinamide before moving on to stronger active ingredients like retinoids or chemical exfoliants.
Are the products cruelty-free?
Yes, The Ordinary is cruelty-free and does not test on animals.
Does The Ordinary offer complete skincare routines?
The brand doesn’t sell pre-made routines, but does offer guides on its website for combining products based on skin concerns.
Final Verdict
The Ordinary UK has revolutionized the skincare industry, proving that high-quality, clinically effective formulations don’t have to be expensive. With cult products like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, and the famous AHA 30% + BHA 2% Exfoliating Solution, The Ordinary has established itself as the brand of choice for millions.
The ingredient-focused approach may seem intimidating at first, but those willing to dig in will find unmatched value in The Ordinary. While it lacks the glamour and sensory experience of high-end brands, it more than makes up for it with affordability, transparency, and proven results.
For UK shoppers looking to build an effective skincare routine on a budget, The Ordinary is one of the best options on the market. Whether you’re a beginner looking to learn the basics of moisturizing or an advanced user exploring effective ingredients, The Ordinary gives you the tools to create a skincare routine that’s just right for you.