Da Luna London Review: A Grandmother’s Love Letter in Silk — Beautiful, But Young

DA LUNA (pronounced “DAH·LOO·NAH”) is a London womenswear label founded in 2023 by Hong as a tribute to her grandmother, Luna. The aesthetic is a deliberate fusion of East Asian heritage details, such as mandarin collars, Chinese tassel buttons, flower embroidery and mud-dye silk, with clean British tailoring. The brand has moved quickly from online-only to physical boutiques in Marylebone and on Brompton Road, which is rare for a label this young and suggests real backing.

The honest caveat: there’s very little verified customer feedback yet, with no meaningful Trustpilot or independent retailer review base. The returns policy is also tight: 14 days, unworn with tags, the buyer pays return postage, and sale items are final. At these prices, you’re trusting the brand’s craftsmanship mostly on the evidence of its product photography and boutiques.

✅ WHAT WORKS

• A real design identity. Mandarin collars, tassel buttons, pearl fastenings and floral embroidery give the pieces a signature that’s hard to find elsewhere.
• Statement detailing. Beaded vests, lace silk shirts and sequin crop jackets work as occasion wear without looking like generic partywear.
• Strong outerwear. The button-detail leather jackets (in black, cream, brown and elephant grey) are the collection’s standout investment pieces.
• You can see it in person. The two London boutiques let you check fit and fabric before committing to a £400+ purchase.
• Small-batch feel. Collections are tight and seasonal rather than fast-fashion volume.

❌ WHAT TO KNOW

• Almost no review history. Independent reviews are scarce, so long-term quality is unproven.
• Tight returns. Fourteen days, the buyer pays return postage, and sale items can’t be returned.
• Limited fabric info online. Many product pages don’t list exact fabric composition, which matters at these prices.
• International buyers pay duties. Customers outside the UK carry import costs and the risk on refused parcels.

Overall, it’s a beautiful, distinctive young label. Buy from it the way you’d buy from a boutique you’ve just discovered: carefully, and ideally in person.

Best Overall Pick: Silk Skirt with Flower Embroidery (~£390)

This piece shows the brand’s DNA most clearly: fluid silk with hand-feel embroidery, in black or white. You can dress it up for weddings or down with a knit.

Best Value: Shirt with Folding Collars (~£180)

The entry point to the brand. It’s a clean, versatile shirt in grey or cream with the brand’s subtle collar detailing, at the lowest price in the line.

Premium / Upgrade Pick: Leather Jacket with Button Details (~£680)

The investment piece, available in four colourways. If you buy one thing from DA LUNA, make it this, ideally after trying it on in the boutique.

Approach With Caution: Sequin Crop Jackets (~£490)

They’re eye-catching, but sequin pieces at this price carry the highest wear-and-tear risk, and you can’t return them if you buy them on sale.

There is limited public review data for DA LUNA London. It has no established Trustpilot profile or large retailer review base yet. Here’s what we could verify:

Social engagement centres on the embroidery, pearl and tassel detailing and the heritage story behind the brand. — Instagram community feedback (summarised)

Boutique visitors highlight being able to try silk and leather pieces in person before buying. — In-store shopper sentiment (summarised)

A common concern for young labels at this price is unclear fabric composition on product pages. — FailleGlam observation

Buyers outside the UK should note that duties and refused-parcel costs fall on the customer. — Based on the brand’s own policy

The pattern: The design draws real admiration. The open question is long-term durability, which the brand hasn’t had time to prove.