ReviewHome & Decor
AFA Stores Review: Big-Brand Furniture at Low Prices — If You’re Patient About Shipping
A legitimate, BBB A+ retailer with strong prices and free shipping, but backorders, slow updates and return fees are common complaints.
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rating 6.8 / 10
6.8/10
- Best for
- Shoppers hunting for name-brand furniture (Hooker, Butler Specialty and more) at competitive online prices
- Price
- ~$480 to ~$5,900+afastores.com
01 Why We Reviewed AFA Stores
AFA Stores, L.L.C. is an online-only furniture retailer based in Union, New Jersey. It was founded in 2011 and is led by CEO Josh Norman. It says it carries more than 50,000 products from around 100 brands, including well-known names like Hooker Furniture and Butler Specialty, covering living, dining, bedroom, home office and outdoor furniture. It offers free shipping on everything and a price-match guarantee, and it’s been BBB-accredited with an A+ rating since 2018.
The honest caveat: as a multi-brand e-tailer, many orders ship from the manufacturer, which can mean backorders, long waits and limited tracking. Trustpilot is polarised, about 3.6/5 from 1,400+ reviews, with 27% one-star. Complaints mention items that haven’t shipped in weeks, unanswered emails, return-shipping costs and restocking fees, and “inside delivery” being left on the porch. One more note: “AFA” isn’t officially expanded anywhere, so don’t confuse it with American Furniture Warehouse or the AHFA trade group.
02 At a Glance
At a glance
- Founded
- 2011
- Company
- AFA Stores, L.L.C., Union, NJ
- CEO
- Josh Norman
- Model
- Online-only, multi-brand retailer
- Catalogue
- 50,000+ products, ~100 brands
- Example Products
- Hooker Cascade Side Chair ~$540; Butler Falmouth Kitchen Island ~$484; Hooker Conlon Recliner ~$2,329; Hooker Rhapsody Desk ~$5,879
- Shipping
- Free on everything
- Returns
- 30 days, unused; return shipping and restocking fees reported
- Price Match
- Advertised guarantee
- BBB
- A+ (accredited since 2018)
- Trustpilot
- ~3.6/5 (1,400+ reviews)
- FailleGlam Rating
- 6.8/10
03 Honest Breakdown
✅ WHAT WORKS
- Name-brand furniture. Hooker, Butler Specialty and dozens of established makers.
- Competitive prices. Often below showroom pricing, plus a price-match guarantee.
- Free shipping on everything. That’s significant savings on heavy furniture.
- Legitimate and accredited. BBB A+ since 2018.
- Good packaging. Many reviewers say items arrive well protected and undamaged.
❌ WHAT TO KNOW
- Backorders and delays. Items ship from manufacturers and can take weeks.
- Weak communication. Tracking updates and email replies can be slow.
- Return costs. Return shipping and restocking fees are reported.
- Delivery level confusion. “Inside delivery” is sometimes left outside.
Overall, AFA is a legitimate source for brand-name furniture deals. Be patient and confirm stock and delivery terms first.
04 Best Products
Best Overall Pick: Hooker Furniture Cascade Upholstered Side Chair (~$540)
A top-seller from a respected American brand, with quality seating at a fair online price.
Best Value: Butler Specialty Falmouth Rattan Kitchen Storage Island (~$484, closeout)
A stylish, functional island at closeout pricing. Check that closeout terms allow returns.
Premium / Upgrade Pick: Hooker Furniture Rhapsody Executive Desk (~$5,879)
A statement home-office desk from Hooker’s premium line.
Approach With Caution: Hooker Conlon Recliner (~$2,329)
It’s a quality recliner, but large special-order pieces carry the longest lead times and the costliest returns.
05 What Buyers Are Actually Saying
Price was very good! And fast delivery!
The furniture looks even better in person and feels very well made.
Has not shipped in weeks, no updates, no response to emails.
Terrible experience waited an entire week for shipment information.
The pattern: Buyers who receive their orders on time are happy with price and quality. Shipping delays and communication cause most complaints.
06 vs The Competition
| vs The Competition | AFA Stores | Our pick Wayfair | Overstock / BB&B | 1StopBedrooms |
|---|---|---|---|---|
| Name-brand selection | ✅ | ✅ | ⚠️ | ✅ |
| Free shipping | ✅ | ⚠️ | ⚠️ | ⚠️ |
| Price match | ✅ | ❌ | ❌ | ✅ |
| Shipping speed | ⚠️ | ✅ | ⚠️ | ⚠️ |
| Order tracking / updates | ⚠️ | ✅ | ⚠️ | ⚠️ |
| Return ease | ⚠️ | ✅ | ⚠️ | ⚠️ |
07 Is It Right For You?
Perfect For
Patient shoppers who want specific name-brand pieces at the best price with free shipping.
Worth Considering If
You confirm stock status and lead time before ordering, and you get delivery terms in writing.
Skip It If
You need furniture urgently, or you want hassle-free returns.
08 FailleGlam Recommends
AFA Stores
Hooker Furniture Cascade Upholstered Side Chair
Quality brand-name seating at a competitive price, with free shipping.
09 FAQs
Q.01Is AFA Stores legit?
Yes. AFA Stores, L.L.C. is a New Jersey company founded in 2011 with a BBB A+ rating.
Q.02Does AFA Stores offer free shipping?
Yes, the site advertises free shipping on everything.
Q.03What is AFA Stores’ return policy?
Thirty days for unused items. Reviewers report return-shipping costs and restocking fees, so check the terms before buying.
Q.04Why is my AFA Stores order taking so long?
Many items ship directly from manufacturers, so backorders can add weeks. Contact support with your order number for updates.
Q.05What does AFA stand for?
The company doesn’t officially expand the name. It isn’t related to American Furniture Warehouse or the AHFA.
10 Scorecard
