ReviewLifestyle
Primally Pure Review: Gentle, Farm-Inspired Natural Skincare With a Cult Deodorant — Not for Vegans or Scent-Sensitive Skin
Primally Pure’s deodorant is called “the only natural deodorant that works without irritation,” and testers would re-buy the body butter, Everything Spray and balms. Strong essential oil scents, some greasy or tacky textures, premium prices and non-vegan tallow won’t suit everyone.
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rating 7.8 / 10
7.8/10
- Best for
- Clean-beauty fans and sensitive or eczema-prone skin types looking for simple, natural formulas, especially tallow balms and aluminium-free deodorant
- Price
- Lip Balm ~$6 / Deodorant ~$16 / Dry Shampoo ~$18 / Everything Spray ~$24 / Cleansing Oil ~$24 / Body Butter ~$32 / Antioxidant Balm ~$42 / Body Wash ~$44primallypure.com
The shortlist
03 PRODUCTS · PRICES CHECKED AUTOMATICALLY
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Best Overall Pick Natural Deodorant (Blue Tansy or Charcoal) — ~$16 Primally Pure
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Premium / Upgrade Pick Antioxidant Balm (Tallow) — ~$42 Primally Pure
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Approach With Caution Body Wash — ~$44 Primally Pure
01 Why We Reviewed Primally Pure
Primally Pure is a California natural skincare brand founded by Bethany McDaniels. It partners with Primal Pastures, a regenerative farm, and uses natural ingredients with “zero synthetics.” It’s especially known for grass-fed beef tallow skincare, like the Antioxidant Balm (~$42), along with natural deodorants (Blue Tansy, Charcoal and more, ~$16), the multi-use Everything Spray (~$24), body butters (~$32), cleansing oils, lip balms and tints, dry shampoo, sunscreens, hand sanitiser and body wash. Unsponsored testers would re-buy many products: the Blue Tansy deodorant was the only natural deodorant one tester would repurchase, and both testers would re-buy the Everything Spray, which is perfect for travel.
The honest caveats: Primally Pure is not vegan (tallow and other animal-derived ingredients), some products use plastic packaging, and the Clarifying Face Mask contains colloidal silver. Reviewers on Thingtesting (4.6/5 from 19 reviews) praise odour control and gentleness on eczema-prone skin, but some find the essential oils “overpowering”, the body butter tacky (“sits on top of my skin”), and deodorant texture inconsistent. Several products are pricey.
02 Primally Pure at a Glance
At a glance
- Founded
- California — founder Bethany McDaniels
- Sourcing
- Partners with Primal Pastures (regenerative farm)
- Product Category
- Tallow balms, deodorant, body butter and oil, cleansers, lip care, dry shampoo, sunscreen, body wash
- Price Range
- ~$6 (lip balm) – ~$44 (body wash)
- Key Ingredients
- Grass-fed tallow, plant oils, essential oils; “zero synthetics” claim
- Vegan
- ❌ No
- Return Policy
- Check current terms on primallypure.com
- Available At
- primallypure.com
- Review Count
- Thingtesting 4.6/5 (19 reviews, 87% recommend)
- FailleGlam Rating
- 7.8 / 10
03 What FailleGlam Found: The Honest Breakdown
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+01
✅ Natural deodorant that works. “The only natural deodorant that works without irritation.”
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+02
✅ Gentle on sensitive skin. Balms are praised for eczema-prone skin: “Great for sensitive skin too.”
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+03
✅ Cult multi-use products. Testers would re-buy the Everything Spray and body butter.
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+04
✅ Affordable entry points. Lip balm ~$6 (“you can’t beat the price”) and deodorant ~$16.
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+05
✅ Regenerative sourcing story. Ties to Primal Pastures appeal to ingredient-conscious shoppers.
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−01
❌ Strong essential oils. Some find the scents “overpowering,” and some scents don’t suit everyone.
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−02
❌ Textures vary. The body butter can feel tacky, and deodorant can be melty.
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−03
❌ Not vegan, some plastic. Tallow-based products and plastic packaging on some items.
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−04
❌ Premium prices on some items. The body wash and Antioxidant Balm are expensive, and the body wash pump can clog.
Our readPrimally Pure suits natural-minded shoppers. Patch-test if you’re sensitive to essential oils.
04 Best Primally Pure Products Worth Considering
Based on tester and customer feedback, here’s where to start.
Primally Pure
Natural Deodorant (Blue Tansy or Charcoal) — ~$16
The brand’s most-praised product for odour control without irritation. Try charcoal if blue tansy’s scent isn’t for you.
Everything Spray — ~$24
Best Multi-Use
A toner and refresh spray that’s great for travel. Both testers would re-buy.
Primally Pure
Antioxidant Balm (Tallow) — ~$42
Rich, nourishing tallow skincare for dry or eczema-prone skin. Patch-test first.
Primally Pure
Body Wash — ~$44
It’s expensive and testers reported a clogging pump. Start with the deodorant or balm instead.
05 What Buyers Are Actually Saying
A customer on deodorant:
The only natural deodorant that works without irritation.
A tester on body butter:
100% I would re-buy this body butter.
On the concerns side, a customer on scent:
The essential oils they use in that are overpowering.
And on texture:
It just kinda just sits on top of my skin.
The pattern: strong loyalty for deodorant and balms, with mixed feelings about scent and texture.
06 Primally Pure vs The Competition
| Primally Pure vs The Competition | Our pick Primally Pure | Native | Osmia |
|---|---|---|---|
| Deodorant Price | ~$16 | ✅ ~$13 | ⚠️ ~$20+ |
| Natural Formulas | ✅ Zero-synthetics claim | ⚠️ Synthetic fragrance in some | ✅ Natural |
| Tallow Skincare | ✅ Yes | ❌ No | ❌ No |
| Vegan | ❌ No | ✅ Mostly | ✅ Mostly |
| Sensitive Skin | ✅ Praised (balms) | ⚠️ Baking soda in some | ✅ Sensitive focus |
| Best For | Tallow and farm-based beauty | Budget natural deo | Sensitive natural skincare |
07 Is Primally Pure Right For You?
Perfect For
Clean-beauty shoppers, people with dry or eczema-prone skin who like tallow, and anyone hunting for a natural deodorant that works.
Worth Considering If
You’re sensitive to fragrance. Choose milder scents and patch-test.
Skip It If
You want vegan products, dislike essential oil scents, or prefer lightweight, non-greasy textures.
08 FailleGlam Recommends
Primally Pure
Primally Pure Natural Deodorant — ~$16
The product that wins over sceptics of natural deodorants. Allow a week or two to adjust, try charcoal if blue tansy’s scent is too strong, then add the Everything Spray or Antioxidant Balm.
09 Primally Pure — Questions We Get Asked Most
Q.01Does Primally Pure deodorant work?
Many users say yes. It’s often called the only natural deodorant that works for them.
Q.02Is Primally Pure vegan?
No. Several products use grass-fed tallow.
Q.03Is Primally Pure good for eczema?
Some reviewers find the balms gentle on eczema-prone skin. Patch-test, and see a dermatologist for persistent eczema.
Q.04Who founded Primally Pure?
Bethany McDaniels, in California.
Q.05Primally Pure vs Native — which deodorant is better?
Primally Pure for natural, essential-oil formulas. Native for lower prices and wider availability.
10 FailleGlam Scorecard — Primally Pure
